Environmental Design
Large Format Graphics
Trade Show Brand Standards
Brand Consistency
Vendor Collaboration
Content Strategy
SERVICES
INDUSTRY
Elekta is a Swedish company that provides radiation therapy, radiosurgery, related equipment and clinical management for the treatment of cancer and brain disorders. For almost five decades, Elekta has been a leader in precision radiation medicine, with the belief that everyone deserves high-quality care
Cancer Treatment
Medical
Project objective
ELEKTA TRADE SHOWS
BEFORE
Before design begins a lot of work goes on in the background collecting content, analyzing the show's target audience depending on the location and collaborating with the vendor producing the materials for the show. Design is given a blank slate to work with and the fun part begins.
AFTER
Once the booth layout is finalized, design can begin. Booth panels need to be sized perfectly and exported for large format graphics. Design plays a big part in arranging content hierarchy - so the booth can stand out and be seen at a distance, placement of the logo, copy and imagery is crucial.
TAKING A CLOSER LOOK AT THE PROCESS
As a designer, this is one of the most rewarding feelings - to see graphics come to life at this scale. It's 100% satisfying!
Exciting that something can come from nothing - seeing a blank booth space feels like a fresh sheet of white paper.
CAPTURING ATTENDEES ATTENTION
Subtle touches in the booth such as pillows or a coffee bar with customized cups, makes a difference when you've been walking all day at a tradeshow. Making connections is where you want to be. Why not make the booth as comfortable as possible?
it's the little things
by the numbers
300+
trade show booths designed
10,000
SQUARE FEET OF BOOTH SPACE
OVER
100's
of booths all over the world
MORE THAN
designed
500,000
impactful impressions
more than
providing an experience
MOSAIQ SOFTWARE INTERACTIVE USER EXPERIENCE WALL DESIGN THINKING
THE CHALLENGE:
Provide attendees something more interesting and interactive for software demos. Typically workstations are where attendees will learn more about a product through a demo from an experienced team member. ASTRO is the leading meeting in radiation oncology with over 11,000 attendees each year.
THE IDEA:
The goal was to provide users with a self guided and interactive experience to learn more about the MOSAIQ, a complete patient management information system that centralizes radiation oncology, particle therapy and medical oncology patient data into a single user interface.
THANK YOU!
We will be in touch soon.
