HOME PAGE BEFORE

HOME PAGE AFTER

TYPOGRAPHY
Type was difficult to read because of the typeface used and the colors used. Typefaces were updated and reduced form 5 fonts to 2. 

Some areas of improvement that were noticed immediately was the use of typography, imagery and content hierarchy. Simplifying the layout and adding in fresh new imagery was all this website needed.

IMAGERY
Imagery felt impersonal and generic. The updated layout reflects relatable photography while also symbolizing strength, optimism and positivity.  

CONTENT HIERARCHY adjustments allowed for the site to provide more FOCUSED CONTENT. Team members are front and center instead of scrolling to see each therapist, users can explore and get to know the team at their own pace. 

RTC's website had a wide range of content, the end goal was to simplify, refresh and renew through careful organization and design hierarchy adjustments. 

LONG SCROLLING PAGE
Longer scrolling pages aren't as engaging as the user, it can be content overload. 

SIMPLIFIED LANDING PAGE
Users now have the option to explore and get to know the team in a simple way. Each therapist has their own landing page to learn more about their specialties, prices and more. 

FOCUSED CONTENT
The Rise Therapy Center team are now front and center along with their title and certifications. Users can learn more and visit a landing page to learn more about each team member.  

MEET THE TEAM