Logo Redesign
Stationery Layout
Brochure Design
Website Design Direction
Market Research
SERVICES
INDUSTRY
Specializing in turnkey multifamily design, development, and management, the tenured team at Flournoy has helped maximize returns in multifamily and seniors housing communities across the Southeast, Mid-Atlantic, and Midwest since 1967. A rebrand was in need - and a brand guide full of colors, logos, fonts and more.
Multifamily Property Management Property Development
Project objective
FLOURNOY REBRAND
Flournoy needed their brand to reflect the unique culture and rich history
Design needed to represent high quality management of conventional multifamily properties in a way that only a fully integrated boutique apartment management company would.
let's start with the logo
BEFORE
Before the logo was using an outdated font style that didn't represent the company's vision. Alignment was off balance and compared to competitors, it just didn't stand out the way their culture and high quality properties do.
AFTER
The revised feels classic, something that could live for years to come. After assessing the market, as a brand it looks like they're going to stand out against the competition for years to come as well.
See below for a look into how the logo was born.
View the gallery above to see the process from start to finish - design begins with an idea, a thought, extensive market research and creative magic.
Process and rationale
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THANK YOU!
We will be in touch soon.
